Ok What the HELL do they expect from me?

I started this new radio advertising sales job with a VERY reputable company. The quality of life is excellent as I don't really have to report to an office daily and I can work from my laptop anywhere. The problem is, I feel like they misrepresented the job to handle. Those "accounts" were businesses that the previous AE called on and was not able to get business from. Now looking back on it, my boss seemed to have been saying whatever it took to get me to work there. What I was not told is that not only is the job 100% cold calling with no territories igned but the bigger businesses in town have already been claimed by the veteran AEs. so basically I am calling on small businesses to sell a niche product during a recession. I am fine with this, but I don't want expectations to get out of hand. I have been here a month now and have had 3 deals fall through and while I have a couple pending deals I have not closed a sale yet. Thoughts?